It was a1930s advertising “match holder” given out by the Davis Donnell Grain and Warehouse company, which was a grain buying and storage operation located on the south side of 4th Street just east of the tracks.
“New old stock” is a wonderful phrase describing something manufactured that never sold and sat in storage for a long time--as if in a time capsule. But the time finally arrives when items of that kind are “dug out” and disposed of.
Such is the match holder I purchased and show here. It is “virtually new” in the sense that it is 1930s, but was never used or sold--except to me only recently.